Public Sector & Development Management

Strategic and Crisis Communication in the Digital Era Training Course

Course Overview

Digital channels have compressed the time between an incident and a reputational verdict from days to minutes. This five-day course builds an end-to-end capability covering strategic communication planning, crisis frameworks, social listening, misinformation response, reputation recovery and integrated communication governance, so organisations can act decisively and consistently when scrutiny arrives.

Objectives

Duration

Who Should Attend

Course Outline

Module 1: Strategic Communication in the Digital Era

Module 2: Crisis Communication Fundamentals

Module 3: Risk Identification and Communication Planning

Module 4: Digital Platforms, Tools and Social Listening

Module 5: Stakeholder Engagement and Trust Building

Module 6: Media Relations, Social Media Crises and Misinformation

Module 7: Crisis Execution and Internal Communication

Module 8: Reputation Recovery, Ethics and Evaluation

Module 9: AI for Listening, Prediction and Response

Module 10: AI Communication Governance and Future Strategy

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Training Schedule

Strategic and Crisis Communication in the Digital Era Training Course

5 Days
Online: Zoom / Google Meet
$1,000 Register
Location Month
Start DateEnd DateLocationFee
03/11/202614/11/2026Nairobi$1,500Register
03/11/202614/11/2026Mombasa$1,800Register
01/12/202612/12/2026Nairobi$1,500Register
01/12/202612/12/2026Mombasa$1,800Register
29/12/202609/01/2027Nairobi$1,500Register
29/12/202609/01/2027Mombasa$1,800Register
26/01/202706/02/2027Mombasa$1,800Register
02/02/202713/02/2027Nairobi$1,500Register
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